It was 4 years ago that I started my own staging company specializing in occupied homes. This was my first post with Before-and-After photos (click here for original Facebook post) — a condo in South Everett that had been on the market for two months with only 2 showings and no offers. I sold it in 5 days for $5,000 above their previous price. Starting my staging company has been one of the best things I have done in my business to help my clients maximize their return on selling their home.
Most people do not know that the majority of big staging companies will not stage your home if you are living in it because they do not like your dog, your cat, and your kids. They don’t want to mix their stuff with your stuff. But if you have dogs, cats and kids, chances are your home can really benefit from some staging to help you get it looking its best. Marketing your home starts with staging and photography. If your home doesn’t look good online, buyers will simply scroll past it and won’t come and view it. So the first thing I do is help you make your home look like the photos in a magazine.
Creating an Emotional Impact
Next is to make sure that your home has an emotional impact on the buyer when they tour your home. There is psychology behind my staging. My staging is accessible and designed to create an emotional connection with the buyer. The buyer feels comfortable enough to sit down on the couch and picture themselves and their children and pets living in the house.
I use soothing colors in the master bedroom and bath to create a feeling of a spa, an oasis away from the world. In other areas of the home, I use bursts of bright colors and large graphic artwork to create energy to motivate them to make an offer. I make the home memorable by place a quirky or fun decorative item here or there so it stands out in their minds after a long day of viewing properties. “I remember that house. It had the mermaid tail in the master bathroom shower!”
And last, but very much not least, my style of staging distracts the buyer’s eye from any defects that might exist in the house. Things like scuffed paint and tired flooring become less noticeable. I work with things that might be beyond your budget to change, for example creating an updated look with an outdated bathroom tile color.
In most situations, staging has one of the highest returns on investment for anything you do to improve your home. In the listing in the photos, the staging cost the client $1,200 and they made $5,000 more on the sale. That’s a FOUR HUNDRED PERCENT RETURN on investment.
I recently had someone tell me that she received a quote of $6,000 for a partial stage of their home. My price would have been around $3,000 for a full stage. I use your existing furniture whenever possible to help keep costs down and always work with you to balance things within your budget. My staging company exists to serve my clients — it is not a profit center in my business. The staging is done at my cost, so this saves my clients big $$ over the cost of independent stagers.
Maximize Your Selling Power
The real estate market is more competitive than ever, especially in the Seattle area. Standing out from the competition has never been more challenging or crucial to selling your home, which is why home staging is so important to maximize your home’s value during the selling process.
If you would like more information on my step-by-step process to help you sell your home, call today at 425.213.8761 or schedule a FREE consultation to learn more about staging your home.
Katrina Eileen Brokerage | 
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